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Sustainability is the core focus for the manufacturer. Small adjustments in product size and weight can result in lower carbon emissions. Compact by Design was created to identify products that, though they may not appear drastically different, possess a more efficient design. By removing excess air and water, products require less packaging and become more efficient to ship. At scale, these minor differences in product size and weight lead to significant reductions in carbon emissions. There are numerous ways in which products can qualify for the Compact by Design initiative:

One key factor is the overall product volume. Products that can be compact or concentrated without compromising functionality are well-suited. For instance, laundry detergents that use a more efficient formula can be packaged in smaller containers, reducing the amount of plastic required. Similarly, beverages that are less diluted with water can be sold in smaller bottles or cans, again minimizing packaging materials.

Another important consideration is the product's density. Items that are lightweight yet occupy a larger physical space can often be redesigned to be denser, more compact versions. This is particularly relevant for items like paper products, where reducing unnecessary air space inside packaging can drastically lower the overall shipment weight and volume.

Efficient product shapes also play a role. Streamlined, uniform geometries that minimize unused space within packaging are preferred. This could mean transitioning from bulky, irregularly shaped containers to sleeker, more space-efficient designs. The goal is to maximize the utilization of each shipment, reducing the number of trucks, planes, and ships required to transport the same quantity of goods.

Beyond the products themselves, the Compact by Design initiative also encourages optimization of the packaging. Eliminating excess layers, using lighter materials, and reducing void space inside boxes can all contribute to significant emissions reductions. The cumulative impact of these small changes across millions of product shipments is substantial.

Ultimately, the Compact by Design program is a holistic approach to sustainability, focusing on every aspect of a product's design and distribution. By identifying and promoting more efficient products, the manufacturer is able to reduce its environmental footprint while still delivering the same high-quality goods to consumers. It's a win-win scenario for both the business and the planet.

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